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Director of Enrollment & Marketing

Company: Gatewaysc
Location: Santa Cruz
Posted on: May 26, 2023

Job Description:

JOB TITLE: Director of Enrollment & Marketing
REPORTS TO: Head of School
POSTING DATE: March 2023
SALARY RANGE: $82,500.00 - $105,000.00 - Salary commensurate with qualifications and experience
BENEFITS: This is a full time, exempt position which qualifies for Medical, Dental, Vision, Life and LTD insurance as well as retirement plan available after 1 year vested with employer match of employee contributions up to 2% of salary.
SUMMARY: The Director of Enrollment and Marketing administers Gateway School's application and admissions processes and re-enrollment and retention efforts, develops and implements marketing, branding, and advertising efforts, and serves as a strategic thinker and contributes tactical advice as part of the Senior Administrative Team. The position oversees Gateway's fundraising and communications efforts and leads the Advancement Office. This position actively engages families to achieve an optimum enrollment with new and returning students.
ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:

  • Develops and implements the application and admissions process.
  • Develops the calendar of open houses, tours, and other admissions' activities.
  • Ensures Gateway's presence on websites like Great Schools, Yelp, and Niche are accurate and have updated reviews.
  • Recruits and trains parent and student ambassadors.
  • Guides interested families through the decision-making and application process. --- Coordinates student visit and shadow days.
  • Coordinates Admissions Committee decision-making and support the decisions of the Head of School.
  • Develops and maintains the statistics necessary for tracking and projecting enrollment and retention.
  • Represents the school to preschools, elementary schools, and other outside organizations.
  • Serves on the Flexible Tuition Committee.
  • Keeps the Head of School and Board of Trustees informed of significant issues affecting enrollment.


    • Collaborates with staff to minimize attrition.
    • Develops the calendar of open houses, tours, and other admissions' activities.
    • Collaborates with the Head of School and other staff to ensure that the profile and needs of the student body are matched to Gateway's mission, program, and resources.


      • Ensures that the school's messaging and brand identity are clear and effectively presented in annual marketing plans, campaigns, and materials.
      • Develops mission-appropriate advertising and outreach materials to attract prospective families.
      • Oversees website revisions to ensure it accurately reflects Gateway's programs. --- Designs social media campaigns and oversees posting to social media feeds.
      • Organizes school presence at community events (Open Streets, Kids Day, etc).
      • Builds relationships with referral sources (real estate, UCSC, corporate HR departments, etc.)
      • Manages media and public relations including press releases, media coverage, and other outlets.


        • Leads the Advancement team.
        • Attends Board meetings and makes presentations representing the scope of the Advancement Office as directed by the Head of School.
        • Serves on the Senior Administrative Team.

          Other Duties and Responsibilities

          • Completes yard and curb duties as assigned.
          • Performs other duties as assigned.

            KNOWLEDGE OF WORK - Posses and utilizes knowledge of the job which is essential to perform the specific functions and related work.
            QUANTITY OF WORK - Accomplishes an appropriate volume of satisfactory work under normal conditions. Ability to produce results.
            QUALITY OF WORK - Consistently demonstrates accuracy, thoroughness, neatness and dependability to produce work within acceptable standards.
            TIMELINESS - Completes assignments on or ahead of schedule.
            ABILITY TO LEARN NEW DUTIES - Interprets, learns and responds to instructions for new situations, procedures or methods.
            JUDGEMENT and COMMON SENSE - Decisions/actions are sound, including safety awareness.
            COOPERATION - Willing to work with others toward common goals.
            COMMUNICATIONS - Demonstrates relevance and clarity of written and oral expression. Effectiveness in exchanging ideas and information.
            INITIATIVE - Ability to originate, develop or create new ideas or take steps to get things done.
            PROBLEM SOLVING - Identifies and evaluates alternate solutions and selection of the most appropriate course of action.
            ATTENDANCE and PUNCTUALITY - Shows daily ability to be at work at scheduled time, including being prepared to work on time after breaks, meal periods and other authorized absences from work.
            QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
            EDUCATION and/or EXPERIENCE:
            Bachelor's degree
            Excellent interpersonal skills, including humor, tact, patience and courtesy
            Kind, pleasant and effective communicator, willing to serve people at all levels in the organization
            Well-developed business ethics and the ability to maintain a high level of discretion and confidentiality
            Ability to interact professionally with a culturally diverse community
            Ability to deal effectively with multiple priorities, functions and activities
            Working knowledge of basic business software, including Microsoft Office Suite and Apple IOS
            LANGUAGE SKILLS:
            Ability to read, analyze and interpret general business periodicals, professional journals. Ability to write reports, business correspondence, and procedures with conformance to the prescribed style and format.
            Ability to effectively present information and respond to questions from employees, managers, clients, suppliers, vendors, other stake holders and the general public.
            Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
            Ability to define and solve practical problems and deal with a variety of concrete variables, occasionally in situations where only limited standardization exists.
            Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
            Working conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Variations in conditions may occur under certain circumstances.

            • Approximately 80% of the time performing job duties is spent indoors, within a standard office environment.
            • Approximately 60% of the time is spent on the computer.
            • Noise level in the work environment is usually moderate.
            • The temperature of the work environment is moderate and ranges from 65 - 80 degrees.

              PHYSICAL DEMANDS:

              • Seldom (1-5%): smell, drive, and reach above shoulders
              • Occasionally (6-33%): bend, twist, push, pull, climb, squat, crawl, kneel, and drive
              • Frequently (34-66%): sit, reach with hands and arms; climb or balance; stand and walk; grasp with hands and fingers; and lift up to 20 lbs
              • Continuously (67-100%): use hands to finger, handle or feel objects, tools, or controls; see (including close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus), hear and speak; key (i.e., computer, calculator, telephone); and lift (up to 10 lbs).


                • Seldom (1-5%): automobile
                • Occasionally (6-33%): copier
                • Frequently (34-66%): computer
                • Continuously (67-100%): writing instruments and telephone


                  • This job requires minimal travel (10%-20%).


                    • Experience in a K - 8 educational environment
                    • Familiarity with Independent Schools
                    • Past or present member of the Gateway School community

                      Gateway School celebrates the diversity of our school and local communities including race, color, religion, national or ethnic origin, gender, sexual orientation, gender identity or any other classification protected by law. We welcome candidates representing the diversity of the world in our educational program, admission policies, flexible tuition program, staff hiring, and other school administered programs.

Keywords: Gatewaysc, Santa Cruz , Director of Enrollment & Marketing, Executive , Santa Cruz, California

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