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Customer Manager

Company: Acosta, Inc.
Location: Santa Cruz
Posted on: May 22, 2023

Job Description:

Responsible for the management of the assigned principals' business (division and/or geographic), within designated "customer accounts". - Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta.

  • Deliver principals' objectives to include volume and sales fundamentals (merchandising, assortment, pricing and shelving) goals at the assigned customers at the lowest cost.
  • Develop a Customer Business Plan that will deliver the principals' business priorities.
  • Personally call on all decision-makers at the customer to sell business plans, programs and concepts that improve long-term business results.
  • Achieve results at the lowest possible selling cost while maximizing company revenue (to include brokerage, commissions, bonuses, contest earnings, etc.). - Oversee all manufacturers' expenditures at the customer.
  • Achieve competitively superior in-store presence in the assigned stores. - Personally call on headquarters, supervisors and other customer operations personnel for both direct and indirect customers. - Manage manufacturers' trade marketing funds, process direct shipments (via the Sales Support Coordinator) and leverage data to sell concepts to the customer.
  • Operate within the designated budget.
  • Pro-actively communicate with key principals.
  • Collaborate with Retail Sales Managers on all major retail initiatives (new product introductions, selling drives, contests, etc.).
  • Effectively use knowledge of customer, market and principal-involve marketing, technology and administrative resources to accomplish objectives.
  • Provide timely information of selling priorities to Retail Sales Managers, supervisor and shared resources (marketing, technology and administration).
  • Pro-actively share information and customer/principal information with other team members to build organization capacity.
  • Utilize computer systems and technology to achieve the objectives of the Customer Business Plan. - Develop and maintain skill levels to support the use of Acosta communication systems.
  • Provide feedback to the Team Leader and/or General Manager on how to build organizational capacity and improve our business.
  • Complete special projects as requested.


    • Bachelor of Arts Degree or equivalent work experience
    • A minimum of six months of relevant experience in retail (CPG industry), marketing, space management and/or resets. - Sales administration or finance experience preferred.
    • Expertise in Microsoft software: - PowerPoint, Excel, Word and Outlook and thorough knowledge of web based applications. - Must have excellent presentation and communication skills. - Must be able to handle multiple projects simultaneously.
    • Must have a valid driver's license
    • This position requires that you drive on behalf of Acosta Sales & Marketing, and as such, any DUI/DWI conviction in the past 36 months will be an immediate disqualifier for this position

      Acosta Sales & Marketing is an Equal Opportunity Employer
      By submitting your application you agree with and accept the Acosta Privacy Statement and Terms of Conditions. US: Canada:
      Acosta utilizes E-Verify for validating the ability to work in the United States for all job candidates. - If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. - Employer Resources ( -

Keywords: Acosta, Inc., Santa Cruz , Customer Manager, Executive , Santa Cruz, California

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