Director, Internal Communications
Company: University of California - Santa Cruz
Location: Santa Cruz
Posted on: November 21, 2020
Director, Internal Communications
For full consideration, applicants are asked to provide 3-5 writing
samples and a diversity statement.
Delay Notice: Due to the current health crisis, candidate selection
or hiring steps may be delayed.
UC Santa Cruz is a public university like no other in California,
combining the intimacy of a small, liberal arts college with the
depth and rigor of a major research university.
Initial Review Date (IRD)
UC Santa Cruz staff jobs are posted until filled. Application
materials submitted by 11:59 pm on the IRD will be routed to the
hiring unit for consideration. NOTE: Materials submitted after the
IRD will be forwarded only at the request of the hiring unit.
Submit your materials before the IRD to ensure consideration by the
The Initial Review Date (IRD) for this job is: 12-03-2020
Dept Marketing Statement
University Relations (UR) builds enduring relationships, resources,
and understanding that enable UC Santa Cruz to provide educational
opportunities, create knowledge, and transform lives. UR works
closely with internal and external constituencies of the campus
including trustees of the UC Santa Cruz Foundation, the Alumni
Council, and members of other key constituencies.
University Relations provides leadership, strategic planning, and
central services in the areas of alumni, donor and parent relations
and outreach, fundraising, government relations, communications,
marketing, media relations, public events and publications
(electronic and print), and campus Web development. In addition,
University Relations provides support for the UC Santa Cruz
Foundation and the UCSC Alumni Associations, both separate,
not-for-profit corporations in the state of California.
More information about University Relations can be found at:
Under the direction of the Director of News and Media Relations,
the incumbent is charged with coordinating the communication needs
of the Office of the Campus Provost/Executive Vice Chancellor, the
Division of Student Affairs and Success, and the Division of
Business and Administrative Services.
The three areas communicate regularly with students, faculty, and
staff, and the goal is to enhance awareness of their programs,
initiatives, and news. The individual in this role helps to develop
and implement communication initiatives to engage and inform
employees and students. The ability to balance short-term
communication needs with developing strategic communication plans
to advance long-term strategic initiatives in a fast-paced, dynamic
environment is critical to the success of the university s internal
communications efforts. As such, the Internal Communications
Manager must be comfortable collaborating with colleagues at all
levels across campus, throughout the system and in the Office of
the President, as well as creating and shaping communications so
that they are tailored to the different audiences.
Pay, Benefits, & Work Schedule
Salary Information: Salary Range: $70,000 - $80,000/annually.
Salary commensurate with qualifications and experience.
No. of Positions: 1
Benefits Level Eligibility: This position is eligible for Full
Percentage of Time: 100%
Average Hours Per Week: 40
Days of the Week: Mon-Fri
Shift Includes: Day
Employee Classification: This is a Career appointment
Job End Date: None
Work Location: Scotts Valley campus
Union Representation: None
60% - Content Creation:
* Working closely with campus leaders, the internal communication
manager develops and implements multi-channel communication plans
to build understanding and awareness of university initiatives to
support students, staff, and faculty. Interprets complex issues and
presents them effectively to internal constituents; adapts style,
tone, and word choice to channel and audience needs. Drives an
editorial calendar that balances a variety of information to engage
and inspire students, faculty, and staff across campus. Edits,
proofreads, formats and distributes announcements affecting work
and student life at UC Santa Cruz.
20% - Stakeholder Relationships:
* Forge and maintain strong relationships with colleagues across UC
Santa Cruz and engage with peers across UC. Consult with campus
colleagues for new topics and content based on trends within the
university s competitive and cultural landscape. Contribute to
communications projects from conception through completion. Work
cross-functionally to support the rollout of communication
campaigns/events across the university. Manages expectations to
preserve stakeholder relationships and department reputation.
10% - Reputation Management:
* Supports internal brand-building and alignment. Ensures internal
communications activities support public and community relations
objectives. Monitor sentiment of internal audiences to identify
potential reputational risks and proactively offer solutions.
Manage a high volume of content, both original and submitted,
ensuring mission and brand alignment.
5% - Crisis Communication:
* Actively partners with colleagues to incorporate the employee
perspective in crisis communications planning and preparedness.
Under supervision, communicates with internal audiences during
crises, assisting with internal reputational management before,
during and after such crises. Identifying reputational risks and
gauging sentiment related to the university name and brand.
Participates in scheduled crisis training exercises.
5% - Miscellaneous:
* Represent the Unit's Director at campus and systemwide meetings,
conferences, and on systemwide conference calls; participate in
governance activities of Communications and Marketing and
University Relations by attending meetings, retreats, and planning
* Bachelor's degree in related area and / or equivalent experience
* Excellent demonstrated ability to write clear, lively, engaging,
and compelling copy in a variety of styles appropriate to target
audiences, while ensuring adherence to the campus s tone and
* Thorough knowledge of the fundamentals of writing, grammar,
syntax, style, and punctuation.
* Demonstrated ability to develop and implement strategic,
long-term communication plans.
* Demonstrated ability to independently synthesize difficult
material quickly and to produce high-quality, succinctly written
copy under extreme deadline pressure.
* Demonstrated ability to frequently and effectively interact and
collaborate with multiple stakeholders in order to develop
communication plans and materials that help enhance awareness of
programs, initiatives, and news.
* Demonstrated ability to collaborate effectively across units and
with diverse constituencies.
* Demonstrated ability to establish and meet deadlines for all
* Demonstrated ability to maintain confidentiality.
* Demonstrated ability to provide advice and assistance to senior
administrators regarding sensitive and/or controversial
* Demonstrated ability to maintain accurate records and files of
* Demonstrated ability to independently establish priorities and
successfully juggle competing demands in a high production
* Strong understanding of the internet and Web-based technologies,
including content management systems, image editing, social media,
* Understanding the research, teaching and public service conducted
at a major research university.
* Demonstrated ability to work as part of a marketing and
* Working understanding of
Keywords: University of California - Santa Cruz, Santa Cruz , Director, Internal Communications, Executive , Santa Cruz, California
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