Director, Internal Communications

Company: University of California - Santa Cruz
Location: Santa Cruz
Posted on: November 21, 2020

Job Description:

Job Details

Job Title
Director, Internal Communications
Job ID
12776

Location

Scotts Valley

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Additional Information

Please note:
For full consideration, applicants are asked to provide 3-5 writing samples and a diversity statement.

Notifications

Delay Notice: Due to the current health crisis, candidate selection or hiring steps may be delayed.

UCSC Statement

UC Santa Cruz is a public university like no other in California, combining the intimacy of a small, liberal arts college with the depth and rigor of a major research university.

Initial Review Date (IRD)

UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.

The Initial Review Date (IRD) for this job is: 12-03-2020

Dept Marketing Statement

University Relations (UR) builds enduring relationships, resources, and understanding that enable UC Santa Cruz to provide educational opportunities, create knowledge, and transform lives. UR works closely with internal and external constituencies of the campus including trustees of the UC Santa Cruz Foundation, the Alumni Council, and members of other key constituencies.

University Relations provides leadership, strategic planning, and central services in the areas of alumni, donor and parent relations and outreach, fundraising, government relations, communications, marketing, media relations, public events and publications (electronic and print), and campus Web development. In addition, University Relations provides support for the UC Santa Cruz Foundation and the UCSC Alumni Associations, both separate, not-for-profit corporations in the state of California.

More information about University Relations can be found at: https://urelations.ucsc.edu

Job Overview

Under the direction of the Director of News and Media Relations, the incumbent is charged with coordinating the communication needs of the Office of the Campus Provost/Executive Vice Chancellor, the Division of Student Affairs and Success, and the Division of Business and Administrative Services.

The three areas communicate regularly with students, faculty, and staff, and the goal is to enhance awareness of their programs, initiatives, and news. The individual in this role helps to develop and implement communication initiatives to engage and inform employees and students. The ability to balance short-term communication needs with developing strategic communication plans to advance long-term strategic initiatives in a fast-paced, dynamic environment is critical to the success of the university s internal communications efforts. As such, the Internal Communications Manager must be comfortable collaborating with colleagues at all levels across campus, throughout the system and in the Office of the President, as well as creating and shaping communications so that they are tailored to the different audiences.

Pay, Benefits, & Work Schedule

Salary Information: Salary Range: $70,000 - $80,000/annually. Salary commensurate with qualifications and experience.

No. of Positions: 1

Benefits Level Eligibility: This position is eligible for Full benefits

Schedule Information:
Full-time, Fixed
Percentage of Time: 100%
Average Hours Per Week: 40
Days of the Week: Mon-Fri
Shift Includes: Day

Employee Classification: This is a Career appointment

Job End Date: None

Work Location: Scotts Valley campus

Union Representation: None

Job Duties

60% - Content Creation:

* Working closely with campus leaders, the internal communication manager develops and implements multi-channel communication plans to build understanding and awareness of university initiatives to support students, staff, and faculty. Interprets complex issues and presents them effectively to internal constituents; adapts style, tone, and word choice to channel and audience needs. Drives an editorial calendar that balances a variety of information to engage and inspire students, faculty, and staff across campus. Edits, proofreads, formats and distributes announcements affecting work and student life at UC Santa Cruz.

20% - Stakeholder Relationships:

* Forge and maintain strong relationships with colleagues across UC Santa Cruz and engage with peers across UC. Consult with campus colleagues for new topics and content based on trends within the university s competitive and cultural landscape. Contribute to communications projects from conception through completion. Work cross-functionally to support the rollout of communication campaigns/events across the university. Manages expectations to preserve stakeholder relationships and department reputation.

10% - Reputation Management:

* Supports internal brand-building and alignment. Ensures internal communications activities support public and community relations objectives. Monitor sentiment of internal audiences to identify potential reputational risks and proactively offer solutions. Manage a high volume of content, both original and submitted, ensuring mission and brand alignment.

5% - Crisis Communication:

* Actively partners with colleagues to incorporate the employee perspective in crisis communications planning and preparedness. Under supervision, communicates with internal audiences during crises, assisting with internal reputational management before, during and after such crises. Identifying reputational risks and gauging sentiment related to the university name and brand. Participates in scheduled crisis training exercises.

5% - Miscellaneous:

* Represent the Unit's Director at campus and systemwide meetings, conferences, and on systemwide conference calls; participate in governance activities of Communications and Marketing and University Relations by attending meetings, retreats, and planning sessions.

Required Qualifications

* Bachelor's degree in related area and / or equivalent experience / training.

* Excellent demonstrated ability to write clear, lively, engaging, and compelling copy in a variety of styles appropriate to target audiences, while ensuring adherence to the campus s tone and style.

* Thorough knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.

* Demonstrated ability to develop and implement strategic, long-term communication plans.

* Demonstrated ability to independently synthesize difficult material quickly and to produce high-quality, succinctly written copy under extreme deadline pressure.

* Demonstrated ability to frequently and effectively interact and collaborate with multiple stakeholders in order to develop communication plans and materials that help enhance awareness of programs, initiatives, and news.

* Demonstrated ability to collaborate effectively across units and with diverse constituencies.

* Demonstrated ability to establish and meet deadlines for all work.

* Demonstrated ability to maintain confidentiality.

* Demonstrated ability to provide advice and assistance to senior administrators regarding sensitive and/or controversial subjects.

* Demonstrated ability to maintain accurate records and files of work.

* Demonstrated ability to independently establish priorities and successfully juggle competing demands in a high production office.

* Strong understanding of the internet and Web-based technologies, including content management systems, image editing, social media, and more.

Preferred Qualifications

* Understanding the research, teaching and public service conducted at a major research university.

* Demonstrated ability to work as part of a marketing and communications team.

* Working understanding of

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