Principal UX Designer, Engagement

Company: Amazon
Location: San Francisco
Posted on: April 1, 2026

Job Description:

If you are interested in this position, please apply on Twitch's Career site https://www.twitch.tv/jobs/en/ About Us: Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role As a Principal UX Designer, Engagement Growth you will be a trusted part of design leadership, advising Director level stakeholders. You will own work at the program level and be a significant contributor to the creation, implementation, and successful delivery of design solutions for significantly complex problems that are focused on Viewer Engagement. This includes defining the strategy for features that increase the frequency of user engagement and build more durable relationships between creators and their communities. You will drive cross-organizational design strategies and set the standard for design excellence across multiple products. You will actively develop and mentor other designers. Designers at Twitch are involved in development from project conception all the way through execution and iteration. You will have the opportunity to do hands-on research and collaborate closely with engineers. If you are a champion for designing for humans and create playful and caring software for your customers, you will flourish on this team. You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY. You Will - Shape the long-term vision for how our users engage with our platform, streamers and their communities. - Partner with senior researchers, product managers and data scientists deeply understand our user’s behaviors and needs, business objectives and competitive landscape then translating insights into programs and projects. - Drive the design strategy and execution for complex products and features focused on user engagement. - Lead strategic alignment across organizations, defining and evangelizing frameworks and methodologies (e.g., mental model, engagement models, information architectures) across multiple teams. - Create presentations and prototypes to communicate product designs and vision and present to executive leadership. - Give back to the design community at Twitch by using and improving existing patterns and approaches - Lead and mentor a small group of designers working in the Engagement space - providing direction, elevating craft, and fostering alignment across workstreams. Perks - Medical, Dental, Vision & Disability Insurance - 401(k) - Maternity & Parental Leave - Flexible PTO - Amazon Employee Discount About the team The Twitch UX Community team is responsible for streamer creation and viewer engagement experiences across our product ecosystem, building and maintaining a cross-platform live streaming service that supports the growth and development of streamer based communities. - 10 years of design experience - 10 years of practical experience in UX design with an emphasis on user and or/fan engagement experiences. - Excellent interaction design and visual craft skills including experience with prototyping mobile experiences and high level of proficiency in Figma - An Experience Strategy skillset that allows you to map user needs and mental models to UX, IA, and UI design decisions. - Demonstrated experience collaborating closely with other designers, researchers, product managers and engineers - Excellent storytelling and narrative skills that align cross functional partners and executive teams around design vision and rationale - Experience guiding and mentoring other designers, giving thoughtful critique that raises the bar for craft and strategic thinking - Demonstrated empathy for the people using your software or products - Experience providing and effectively communicating strategic and tactical recommendations based on data - Deep experience with mobile experiences - Experience with AI workflows - Experience redefining or modernizing a mature product without disrupting user trust - Prior work in streaming, entertainment or community-based platforms - Experience as a content creator or with UGC platforms - In-depth knowledge of design systems - B.S. (or M.S./MFA) in Design, Interaction/UX Design or HCI Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Irvine - 164,000.00 - 221,800.00 USD annually USA, CA, SAN FRANCISCO - 180,300.00 - 244,000.00 USD annually USA, CA, San Francisco - 180,300.00 - 244,000.00 USD annually USA, NY, New York - 180,300.00 - 244,000.00 USD annually USA, WA, SEATTLE - 164,000.00 - 221,800.00 USD annually USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually

Keywords: Amazon, Santa Cruz , Principal UX Designer, Engagement, Design, Graphic Design & CAD , San Francisco, California