Marketing Copywriter, Student Housing Services
Company: University of California
Location: Santa Cruz
Posted on: July 31, 2022
For full concideration for an interview, applicants are asked to
provide two to three writing samples to demonstrate your work. See
instructions in the SUPPLEMENTAL QUESTIONS, ADDITIONAL APPLICATION
REQUIREMENT section of the job posting below.
UC Vaccination Policy: With limited exceptions, COVID-19
vaccinations are required for Covered Individuals under the Policy.
Covered Individuals include all employees, students, or trainees
who physically access a University facility or program in
connection with their employment, appointment, or
Covered Individuals do NOT include employees who work 100% remotely
with NO expectation that they will physically access any University
location or program at ANY time. If 100% remote work ends, the
employee is subject to policy.
INITIAL REVIEW DATE (IRD)
UC Santa Cruz staff jobs are posted until filled. Application
materials submitted by 11:59 pm on the IRD will be routed to the
hiring unit for consideration. NOTE: Materials submitted after the
IRD will be forwarded only at the request of the hiring unit.
Submit your materials before the IRD to ensure consideration by the
The IRD for this job is: 04-11-2022
ABOUT UC SANTA CRUZ
UC Santa Cruz is a public university like no other in California,
combining the experience of a small, liberal arts college with the
depth and rigor of a major research university. It's known as an
unconventional place where innovation and experimentation is part
of the campus's DNA. That playful, bold spirit still thrives today,
all on a campus renowned as among the most beautiful in the
Colleges, Housing and Educational Services (CHES) is a multi-funded
organization within the Business and Administrative Services (BAS)
division at the University of California (UC) Santa Cruz. CHES
provides leadership in the areas of college student life and
residential services, housing services, facilities, employee
housing and capital planning, dining services, conference services,
early education services, the Bay Tree Campus Store, ID card
services, and business and financial analysis for these areas.
Through these units, educational and developmental programs and
services are offered to all members of the campus community
including students, faculty, staff, children and external
Student Housing Services (SHS), a subunit of CHES, includes a
Marketing and Communications team, which develops comprehensive
marketing, communications and PR strategies on behalf of CHES
departments, programs and services.
Under the general supervision of the Marketing and Communications
Manager, the Marketing Copywriter serves as a member of the
Marketing and Communications team. The incumbent is responsible for
various types of written content including brochures, posters,
emails, articles, storyboards and web content. The incumbent will
produce content that conveys information in engaging and insightful
ways via print and digital communication. The Marketing Copywriter
will work with clients and management to develop and execute
organizational communication and marketing strategies as well as
plans and implements information campaigns.
Salary Information: Salary Range: $79,750 / annually
No. of Positions: 1
Benefits Level Eligibility: Full benefits
* Full-time, Fixed
* Percentage of Time: 100%, 40 Hours per Week
* Days of the Week: Mon-Fri
* Shift Includes: Day
Employee Classification: This is a Career appointment
Job End Date: None
Work Location: UC Santa Cruz Main Campus
Union Representation: Non-Represented
Job Code Classification: 007477 - COMM SPEC 3
Travel: Never or Rarely
40% - Copywriting
* Conceptualize and create original content for marketing and
communication campaigns, programs, and projects.
* Develop, write, and edit content for print and web publications.
Organize information to maximize clarity for target audiences and
to conform to publication or web site style, editorial policy, and
publishing requirements. Monitor web content and update as
* Edit and proofread materials in a cost-effective, productive,
complete, accurate, and timely manner.
* Propose copy concepts and present underlying strategic thinking
to management and clients.
* Identify purpose, message, audience, and how project aligns
within overall marketing strategies.
* Maintain brand style standards and ensure consistency between
print and digital marketing campaigns and overall marketing
25% - Email Marketing
* Produce, quality check, and deploy high quality email
* Ensure email initiatives are complete, on time, and executed with
a high degree of accuracy and effectiveness.
25% - Consultation, Research, and Planning
* Consult with clients and the marketing team to assess needs and
objectives, and develop strategies to meet those needs through the
appropriate use of print and digital marketing and
* Advise regarding developing strong communications strategies that
effectively deliver the desired message.
* Gather research data and testimonials for use in print and
digital communications collateral, and other marketing
* Develop schedule, track progress, and collaborate with project
contributors to ensure milestones and deliverables are aligned and
deadlines are met.
10% - Other Duties as Assigned
* Perform miscellaneous administrative duties in support of
marketing-related and university objectives.
* Represent Student Housing Services as a member of campus
committees and task forces, as well as professional conferences and
* Assume additional projects and responsibilities in response to
* Bachelor's degree in a related area such as advertising,
communications, marketing, English, or equivalent experience.
* Demonstrated professional experience in copywriting and content
* Proven understanding of writing mechanics including English
language usage and correct use of grammar with the ability to
prepare, proofread, and edit a variety of marketing communication
with a high level of accuracy.
* Demonstrated computer skills with experience in word processing,
HTML coding, spreadsheet, database, page layout, graphic, e-mail,
and calendar applications.
* Experience in producing workable ideas and concepts, with the
ability to formulate creative solutions to new or evolving issues
* Excellent organizational and time management skills; ability to
complete assignments accurately and on time with a high attention
to detail amidst frequent interruptions and shifting
* Demonstrated interpersonal and active listening skills to
interact and communicate clearly and effectively with a wide range
of campus personnel and a diverse community including students,
faculty, staff, local community members, and other clients.
* Knowledge and skills sufficient to consult with management to
ensure delivery of the desired message to the target and / or broad
* Ability to ensure message clarity, and a consistent style and
voice throughout all produced content.
* Ability to research, analyze, and gather data to prepare and
complete a wide variety of communication based projects and
* Ability to work with a high level of independence, innovation,
and initiative with the willingness to implement new technologies
* Ability to interact effectively one-on-one and in group
situations and to build cooperative working relationships.
SPECIAL CONDITIONS OF EMPLOYMENT
* Selected candidate will be required to pass a pre-employment
criminal history background check.
* The University of California has implemented a COVID-19
Vaccination Policy covering all employees. To be compliant with the
policy, covered employees must submit proof of vaccination or have
an approved exception or deferral, eight (8) weeks from date of
* Per the Child Abuse and Neglect Reporting Act (CANRA), this
position has been identified as a Mandated Reporter. The selected
candidate will be required to report known or suspected child abuse
or neglect as defined by CANRA and will be required to sign a
Statement Acknowledging Requirement to Report Child Abuse prior to
commencing employment. CANRA Penal Codes, and related definitions,
requirements, and responsibilities may be obtained here.
SUPPLEMENTAL QUESTIONS, ADDITIONAL APPLICATION REQUIREMENT
For full consideration for an interview, applicants are asked to
provide two to three writing samples to demonstrate your work. You
will be instructed to add the writing samples in the supplemental
question section of the application. If you will only be providing
two writting samples please enter N/A in the third writing sample
All UCSC employees must understand and follow job safety
procedures, attend required health and safety training, proactively
promote safety at work, and promptly report actual and potential
accidents and injuries.
HOW TO APPLY
Attach your resume and cover letter when applying for this job
opening. Do not attach any documents to 'My Activities'. Visit our
How to Apply tutorial for detailed instructions on our applicant
The University of California is an Equal Employment
Opportunity/Affirmative Action Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, age, or protected veteran status. UC Santa Cruz
is committed to excellence through diversity and strives to
establish a climate that welcomes, celebrates, and promotes respect
for the contributions of all students and employees.
Keywords: University of California, Santa Cruz , Marketing Copywriter, Student Housing Services, Advertising , Santa Cruz, California
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