Marketing Copywriter, Student Housing Services

Company: University of California
Location: Santa Cruz
Posted on: July 31, 2022

Job Description:

For full concideration for an interview, applicants are asked to provide two to three writing samples to demonstrate your work. See instructions in the SUPPLEMENTAL QUESTIONS, ADDITIONAL APPLICATION REQUIREMENT section of the job posting below.

NOTIFICATIONS

UC Vaccination Policy: With limited exceptions, COVID-19 vaccinations are required for Covered Individuals under the Policy. Covered Individuals include all employees, students, or trainees who physically access a University facility or program in connection with their employment, appointment, or education/training.

Covered Individuals do NOT include employees who work 100% remotely with NO expectation that they will physically access any University location or program at ANY time. If 100% remote work ends, the employee is subject to policy.

INITIAL REVIEW DATE (IRD)

UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.

The IRD for this job is: 04-11-2022

ABOUT UC SANTA CRUZ

UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.

DEPARTMENT OVERVIEW

Colleges, Housing and Educational Services (CHES) is a multi-funded organization within the Business and Administrative Services (BAS) division at the University of California (UC) Santa Cruz. CHES provides leadership in the areas of college student life and residential services, housing services, facilities, employee housing and capital planning, dining services, conference services, early education services, the Bay Tree Campus Store, ID card services, and business and financial analysis for these areas. Through these units, educational and developmental programs and services are offered to all members of the campus community including students, faculty, staff, children and external constituents.

Student Housing Services (SHS), a subunit of CHES, includes a Marketing and Communications team, which develops comprehensive marketing, communications and PR strategies on behalf of CHES departments, programs and services.

JOB SUMMARY

Under the general supervision of the Marketing and Communications Manager, the Marketing Copywriter serves as a member of the Marketing and Communications team. The incumbent is responsible for various types of written content including brochures, posters, emails, articles, storyboards and web content. The incumbent will produce content that conveys information in engaging and insightful ways via print and digital communication. The Marketing Copywriter will work with clients and management to develop and execute organizational communication and marketing strategies as well as plans and implements information campaigns.

APPOINTMENT INFORMATION

Salary Information: Salary Range: $79,750 / annually

No. of Positions: 1

Benefits Level Eligibility: Full benefits

Schedule Information:

* Full-time, Fixed
* Percentage of Time: 100%, 40 Hours per Week
* Days of the Week: Mon-Fri
* Shift Includes: Day

Employee Classification: This is a Career appointment

Job End Date: None

Work Location: UC Santa Cruz Main Campus

Union Representation: Non-Represented

Job Code Classification: 007477 - COMM SPEC 3

Travel: Never or Rarely

JOB DUTIES

40% - Copywriting

* Conceptualize and create original content for marketing and communication campaigns, programs, and projects.
* Develop, write, and edit content for print and web publications. Organize information to maximize clarity for target audiences and to conform to publication or web site style, editorial policy, and publishing requirements. Monitor web content and update as needed.
* Edit and proofread materials in a cost-effective, productive, complete, accurate, and timely manner.
* Propose copy concepts and present underlying strategic thinking to management and clients.
* Identify purpose, message, audience, and how project aligns within overall marketing strategies.
* Maintain brand style standards and ensure consistency between print and digital marketing campaigns and overall marketing strategy.

25% - Email Marketing

* Produce, quality check, and deploy high quality email communication campaigns.
* Ensure email initiatives are complete, on time, and executed with a high degree of accuracy and effectiveness.

25% - Consultation, Research, and Planning

* Consult with clients and the marketing team to assess needs and objectives, and develop strategies to meet those needs through the appropriate use of print and digital marketing and communication.
* Advise regarding developing strong communications strategies that effectively deliver the desired message.
* Gather research data and testimonials for use in print and digital communications collateral, and other marketing materials.
* Develop schedule, track progress, and collaborate with project contributors to ensure milestones and deliverables are aligned and deadlines are met.

10% - Other Duties as Assigned

* Perform miscellaneous administrative duties in support of marketing-related and university objectives.
* Represent Student Housing Services as a member of campus committees and task forces, as well as professional conferences and workshops.
* Assume additional projects and responsibilities in response to emerging issues.

REQUIRED QUALIFICATIONS

* Bachelor's degree in a related area such as advertising, communications, marketing, English, or equivalent experience.
* Demonstrated professional experience in copywriting and content creation.
* Proven understanding of writing mechanics including English language usage and correct use of grammar with the ability to prepare, proofread, and edit a variety of marketing communication with a high level of accuracy.
* Demonstrated computer skills with experience in word processing, HTML coding, spreadsheet, database, page layout, graphic, e-mail, and calendar applications.
* Experience in producing workable ideas and concepts, with the ability to formulate creative solutions to new or evolving issues and situations.
* Excellent organizational and time management skills; ability to complete assignments accurately and on time with a high attention to detail amidst frequent interruptions and shifting priorities.
* Demonstrated interpersonal and active listening skills to interact and communicate clearly and effectively with a wide range of campus personnel and a diverse community including students, faculty, staff, local community members, and other clients.
* Knowledge and skills sufficient to consult with management to ensure delivery of the desired message to the target and / or broad general audiences.
* Ability to ensure message clarity, and a consistent style and voice throughout all produced content.
* Ability to research, analyze, and gather data to prepare and complete a wide variety of communication based projects and assignments.
* Ability to work with a high level of independence, innovation, and initiative with the willingness to implement new technologies and applications.
* Ability to interact effectively one-on-one and in group situations and to build cooperative working relationships.

SPECIAL CONDITIONS OF EMPLOYMENT

* Selected candidate will be required to pass a pre-employment criminal history background check.
* The University of California has implemented a COVID-19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
* Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.

SUPPLEMENTAL QUESTIONS, ADDITIONAL APPLICATION REQUIREMENT

For full consideration for an interview, applicants are asked to provide two to three writing samples to demonstrate your work. You will be instructed to add the writing samples in the supplemental question section of the application. If you will only be providing two writting samples please enter N/A in the third writing sample box.

SAFETY STATEMENT

All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.

HOW TO APPLY

Attach your resume and cover letter when applying for this job opening. Do not attach any documents to 'My Activities'. Visit our How to Apply tutorial for detailed instructions on our applicant process.

EEO/AA

The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.

Keywords: University of California, Santa Cruz , Marketing Copywriter, Student Housing Services, Advertising , Santa Cruz, California